Graphic Design

The tought

For the Sufinas brand, I designed a series of product labels that capture the essence of their premium-quality products. The collection includes labels for hazelnut butter, almond butter, hazelnut butter with chocolate, hazelnut butter with chocolate and honey, ajvar, and lutenica. Each label is designed to reflect the unique flavors and qualities of the product, while maintaining a cohesive visual identity across the brand's range.

The labels emphasize both clarity and appeal, ensuring that they stand out on store shelves while remaining true to the brand's aesthetic.

The Design Process

The process began with a deep dive into the Sufinas brand ethos, aiming to translate its core values into a visual language. I worked closely with the brand to understand the key attributes of each product, which allowed me to create distinct yet harmonious designs. From selecting appropriate color schemes to choosing typography and layout, every element was meticulously crafted to enhance the product's appeal.

The goal was to ensure that each label not only communicated the product's unique ingredients but also delivered an upscale, artisanal feel that aligned with Sufinas’ brand identity.